Friday, 9 September 2011

"Dave's the best." - Wilkinson

"Dave's the best, and always will be," Wilkinson insisted. "Why? Because after all these years, he still wants to be better." Full article

Monday, 11 July 2011

3 weeks to go... still places left!

We have just under three weeks to go until our AlredYapp Kicking Clinic featuring Dave Alred. We still have places left for you to get help from the best kicking coach in the world.

This is perfect time to lay foundations for the upcoming season and will be one of the last things Dave does before he travels with England to NZ for the world cup.

More info

Book now

Monday, 4 July 2011

Great time with Navy & Marine coaches

Tony and I thoroughly enjoyed spending a morning with the Navy and Marine rugby coaches. It was great to be able to offer something to men and women who we both deeply respect for all that they do for the nation. The session seemed to be well received and we hope it will be of lasting benefit.
“Stuart and Tony delivered an absolutely first class session at our recent Royal Navy Rugby Union Coach Development Day. Their delivery style, session content and practical demonstrations massively enthused over 30 Royal Navy and Royal Marine Rugby Coaches, the majority of whom were confirmed non-kickers before the session. By the end all the coaches had understood and applied the principles being taught – the sight of several ex-forwards striking the ball efficiently and effortlessly was one to behold! The guys and girls are still buzzing about the session and the feedback has been excellent."
Ian Smith (Coach Development Manager Royal Navy Rugby Union)

Tuesday, 21 June 2011

Book now for July Kicking Clinic!

"Superb." - Parent
"He couldn't stop talking about it." - Parent
"He learnt so much - a day he will never forget." - Parent

We are pleased to invite you to another superb opportunity to learn from the world's best kicking coach. Details as above.

u12's 12.00pm - 2.00pm (£45) 14 Places
u12's - 14's. 3.00pm - 5.00pm (£55) 14 Places
u15's - u23's  6.00pm -8.15pm (£95) 12 Places

The Clinic will be led by Stuart Alred and Tony Yapp and will feature Dave Alred.

Booking Form - New Features -

Tuesday, 14 June 2011

"The secret behind Luke Donald's remarkable rise..."

Gavin Mairs writes in the Telegraph...

"Alred’s holistic approach to squeezing more out of the margins of Donald’s game included working on a more positive body language, improved posture, bringing an extra ‘vibe’ to his gym sessions and greater intensity to his practice sessions."

Full article

Friday, 10 June 2011

3 Changes to our 'Kicking Clinics'...

We are looking to run another kicking coaching day this summer. It will probably be July 29th in Bristol.

We are constantly learning and improving the way which we run our days. Here are 3 changes we are making for next time.

1. 'Clinic' not 'Camp'.

We are changing the name from 'Kicking Camp' to 'Kicking Clinic'. We feel that the word 'camp' is not the most effective word for describing what we do. Our lecture, session, feedback and Q&A is all based on Dave Alred's Phd. The information which we share is understandable but relatively technical and advanced. We feel 'Kicking Clinic' more helpfully describes the scientific nature of the learning experience we offer.

2. Reduced numbers.

We have reduced the maximum numbers of players per group. This is to ensure that we make every player better by the end of each session. By doing this it is likely that some players will miss out and we may put more clinics on. We want to prioritise quality.

3. Sub groups.

Many players have expressed an interest in returning for another Kicking Clinic. For these players we will have a sub groups so that we can introduce further information and development if the players are ready. We're looking forward to continuing the development of our returning players.

Monday, 30 May 2011

Congratulations Luke! World's number 1...

Dave has thoroughly enjoyed investing time with Luke Donald. It's great to lay down a marker as world's number 1 in any sporting context. He is only the third Englishman to do this in golf.

Let's hope Luke can now go on to win a major...

"Donald's form has coincided with the link-up with with performance coach Dave Alred - ex-guru of England rugby star Jonny Wilkinson - to compliment the work of his swing coach of 14 years Pat Goss. The player also said the birth of his first child Elle last year has been a huge benefit to his life."

"Donald drew on the work he has been doing with Alred on performing under pressure - they are trying to instil a mindset that views success as inevitable - and dug deep, pulling off the kind of escapes that were the trademark of the late, great Seve Ballesteros, who won five World Matchplays and the PGA title at Wentworth."

Full article

Monday, 16 May 2011

Al-red-hot Luke Donald!

"Red-hot Luke sets record after bogey-free round"

"I think grinding it out when you don't quite have it and you post a pretty good score is a sign that there's no give-up," said Donald, whose attitude has become noticeably harder since working with the performance coach Dave Alred. "Sometimes you're not going to hit it pure every day, you just need to rely on a good short game."

James Corrigan writes in the Independant. (Full article)

Friday, 22 April 2011

Easter Camp a success.

"Superb." - Parent

"He couldn't stop talking about it." - Parent

"He learnt so much - a day he will never forget." - Parent

We were pleased with how our first camp went at Bristol Grammar School. Players and parents alike were listening well and applying themselves thoroughly.

The facilities at Bristol Grammar School were fantastic. It was a great venue for us.

We're looking forward to hearing back from all those who attended to help us to continue improving the sessions. We're also excited about our two upcoming dates this summer.

Monday, 18 April 2011

Two days to go...

The Alred Yapp kicking camp in Bristol is just 2days away and we still have some spaces left...

Contact: or 07975794429 if you are interested.

Dave's techniques are scientifically proven to produce more power, more accuracy and reduce injury risk. Check out medical research.

We look forward to giving many an opportunity to receive help from the best in the world...

Tuesday, 5 April 2011

'I’ve turned Luke into an assassin'

David Facey writes in the Sun today:
"JONNY WILKINSON'S kicking coach helped make Luke Donald English sport's latest world-beater - by transforming him into 'an assassin'.

Donald went to Dave Alred looking for the same mental strength that helped Wilko land the drop-goal that earned England their 2003 Rugby World Cup triumph..."

Saturday, 19 March 2011

Easter Camp with Dave Alred

AlredYapp Kicking Coaching is pleased to offer another opportunity to receive world class input.

Our camps are run by Tony Yapp & Stuart Alred with special guest coach Dave Alred.
We are RFU qualified coaches who share a variety of experiences in professional rugby. 

Dave Alred MBE PHD has coached England in over 100 tests and is a 2003 World Cup winner. He has coached on 3 Lions tours and works with the current England squad. "Dave Alred is far and away the best kicking coach in the world. All of the worlds leading kickers that have worked with Dave and will testify to his outstanding ability in this field." Rob Andrew – England and British Lions. 

Our next camp will be hosted by Bristol Grammar School*
Wednesday 20th April 2011
Book now!

*Bristol Grammar School Sports Grounds Clevedon Road, Failand, Bristol, BS8 3TL

Age Group
Start time
Session length
Max. Players
Price per player
12’s – 14’s
15’s – 23’s

Each session will start with an interview with Dave Alred as part of a short lecture. Players will have an opportunity to listen, ask questions, and then put into practise all they learn.

The number of places is limited to enable the players to receive better attention and support. To avoid disappointment do book now!


Contact us for more info: 07975794429

Wednesday, 16 February 2011

Coaching evolution

This Autumn I was just helping out the England senior kickers. The work with the new players (new to me) was fascinating, since last working with England back in 2005 - I have dramatically changed the way I coach players - so they can manage their own learning given that things happen during a game (no matter how hard you practice - you will have one of those days!) and its vital that you can dig yourself out of the hole without missing touch, when intended or shots at goal. The brief period of time confirmed to me that the changes I have made to my coaching are definitely a move in the right direction.

With Jonny Wilkinson out of the Squad injured the main focus was Toby Flood and Charlie Hodgson as principle kickers and the back three players in including Ben Foden, Dylan Armitage and Mark Cueto. Al the players responded magnificently to a completely different way of developing kicking skills. Principally all the learning was on the move - i.e. no static kicking at all (other than restarts) and a massive emphasis on 'repair sessions' which meant they were kicking kicks that they wouldn't during a game but were used as means to an end - not an end in themselves.

Constantly working on the repair has resulted in all the players making massive improvements on their non preferred foot, the back three players out of hand and the principle kickers out of hand and drop goals. I hope they will be able to continue what was really a small beginning - so they will be able to take England's kicking game to another level.

I have also been involved in coaching the West Coast Eagles (Australian Rules) and England's Performance Squad (Cricket). Two fantastic opportunities for me to get better.

Dave Alred.   

Tuesday, 15 February 2011

Dave is back!!!

It was good to watch the England rugby team produce such a strong performance against Italy this weekend. From a personal perspective, I particularly enjoyed seeing Dave back among the England coaches! He was sat to the left of Martin Johnson. What Dave lacks in height, he makes up for in sun tan!

He has been out of the England frame for a while now (although Jonny Wilkinson continued to work with him) exploring other sporting arenas and applying the fruit of his Phd. His research into 'performing under pressure' and his diverse coaching portfolio adds value to his insights into contexts which require performance under pressure.

Originally Dave coached Jon Webb and Stuart Barnes. He then worked closely with Rob Andrew and went with England to the World Cup in 1995. He was part of the coaching staff for the squad who eventually won the World Cup in 2003 but was 'cleared out' under Andy Robinson's reign as head coach.

I think he will make a valuable contribution as he joins up with the current England coaching team. His research and experience would surely be a helpful addition to any team who want to get better at what they do.

Thursday, 6 January 2011

Dave lines up alongside Jose Mourinho

One of the most exciting soccer websites in the world now features former England Rugby Kicking Coach Dave Alred.

"Dave has pioneered the technical coaching of kicking a soccer ball so that players can

• Kick more accurately and produce greater ball speed under pressure
• Reduce the risk of soft tissue injury
• Practise longer with less muscle soreness, particularly dead ball kicks
• Fast track the development of two footed kicking

This is a unique method of technical coaching, supported by Sport Medicine research, which is based on two easily understood concepts of Top Pocket© and C to J -Shape© and uses slow motion video analysis."

Dave is featured along with Jose Mourinho and Quique Sánchez Flores on

Tuesday, 4 January 2011

New Year - New Opportunities...

After two successful kicking camps last year we are planning to host more camps this year.

"It was a really good experience and would love to do it again." - Player

"He is working really hard and gaining confidence in his kicking skills as a direct result of the work you all put in." - Parent

"Your advice is definitely helping their game." - Parent

Players and parents alike enjoyed the camps. We also received very helpful feedback which we will be using to further improve the quality of the day. They were good days and a great learning experience for everyone.

We are looking forward to helping develop more players this year.